The Trend Commandments: Turning Cultural Fluency Into Marketing Opportunity

by Larry Samuel

The Trend Commandments offers readers a new language to speak in the marketplace. The author, a leading advisor to Fortune 500 companies and major ad agencies, shows how cultural fluency is the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0972492518
• ISBN13: 9780972492515
• Release Date: March 2003
• Publisher: Bang! Zoom! Books
• Length: 284 Pages
• Weight: 1.25 lbs.

Customer Reviews

Laura Hughes, Managing Partner, Arc-1 Media, LLC

"The Trend Commandments, is a compass for any entrepreneur looking to navigate the business landscapes for the right opportunity. It's the magic formula of solid information seasoned with witty insights that can be accurately measured."