Tree Top: Creating a Fruit Revolution

by David H. Stratton

In mid-1900s Washington, most orchardists grew apples for the fresh fruit trade, and had little access to markets for their low-grade leftovers. Immense piles of culls were left to rot or dumped into landfills or the Columbia River--until beverage salesman William Charbonneau started using them to create his own brand of 100% apple juice. In 1960, his company became a growers' cooperative, and Tree Top Inc. was born.

Over the next fifty years,...

• Format: Paperback
• Language: English
• ISBN: 0874223067
• ISBN13: 9780874223064
• Release Date: June 2010
• Publisher: Washington State University Press
• Length: 120 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.3" x 9.0" x 10.4"

Customer Reviews

An absorbing success story, accessible and engaging to readers of all backgrounds

Tree Top: Creating a Fruit Revolution is a detailed history of the "Tree Top Inc." apple juice business. Founded in the mid-twentieth century to utilize lower-grade leftover apples that would otherwise go to waste, Tree Top discovered new means of processing apples, new apple products, and weathered fat and lean harvest seasons alike. Illustrated with black-and-white and color photographs Tree Top: Creating a Fruit Revolution is an absorbing success story, accessible and engaging to readers of all backgrounds.