Travel and Tourism Marketing

by Dotty Oelkers

TRAVEL AND TOURISM MARKETING teaches marketing concepts within the context of the travel industry. Driven by the key marketing functions identified in the National Marketing Education Standards, TRAVEL AND TOURISM MARKETING serves as a resource for all marketing professionals. Using numerous real-life examples, TRAVEL AND TOURISM MARKETING provides industry-specific examples to master travel and tourism marketing foundations, economics, and technology...

• Format: Paperback
• Language: English
• ISBN: 0538442859
• ISBN13: 9780538442855
• Release Date: January 2006
• Publisher: Cengage Learning
• Length: 320 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.5" x 8.5" x 10.8"