Transnational Retailing in East Asia: A Japanese Supermarket Chain in Hong Kong and China

by Heung-Wah Wong

This book explores how Yaohan, a Japanese supermarket chain, expanded into Hong Kong in the 1980s and mainland China in the 1990s, and how this expansion evolved from initial success to ultimate failure and the company's bankruptcy. It outlines the development and structure of the original Japanese company, and considers why it moved into Hong Kong and China. It explores the changing nature of society, consumerism and shopping in East Asia and shows...

• Format: Hardcover
• Language: English
• ISBN: 1138696633
• ISBN13: 9781138696631
• Release Date: December 2026
• Publisher: Routledge
• Length: 288 Pages