Transnational Marketing in the Information Age

by Diane deSimone

First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, and distribution. The information presented in this volume discusses the need for true transnational marketing, and presents an example of what that may entail.

• Format: Hardcover
• Language: English
• ISBN: 0815333110
• ISBN13: 9780815333111
• Release Date: November 1998
• Publisher: Routledge
• Length: 164 Pages
• Weight: 0.84 lbs.
• Dimensions: 0.6" x 5.8" x 8.9"