Transmedia Television: New Trends in Network Serial Production

by M.J. Clarke

Faced with what many were calling a dying medium, US network television producers became much more aggressive in seeking out alternative business and artistic models in the beginning of this century. Most significantly, many of these producers turned to the emerging field of transmedia (ancillary texts in comicbooks, novels and new media) as a way to bolster and support television products. In this book, the author examines four such programs (24,...

• Format: Paperback
• Language: English
• ISBN: 1441165525
• ISBN13: 9781441165527
• Release Date: October 2012
• Publisher: Bloomsbury Academic
• Length: 224 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.8" x 5.9" x 8.9"