Translating Promotional and Advertising Texts

by Ira Torresi

The translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving their persuasive purpose. This often requires in-depth cultural adaptation and, on occasion, thorough rewriting. Translating Promotional and Advertising Texts covers the key types of promotional texts, including personal, business-to-business, institutional,...

• Format: Paperback
• Language: English
• ISBN: 1138566055
• ISBN13: 9781138566057
• Release Date: December 2020
• Publisher: Routledge
• Length: 212 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.6" x 6.1" x 9.1"