Translating Promotional and Advertising Texts

by Ira Torresi

Promotional and advertising texts come in different forms and account for a considerable share of the translation market. Advertisements, company brochures, websites, tourist guides, institutional information campaigns, and even personal CVs all share a common primary purpose: that of persuading the reader to buy something, be it a product or a lifestyle, or to act in a particular way, from taking preventive measures against health risks to employing...

• Format: Hardcover
• Language: English
• ISBN: 1138134066
• ISBN13: 9781138134065
• Release Date: November 2015
• Publisher: Routledge
• Length: 194 Pages
• Weight: 1.03 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"