Transforming Science and Technology Systems-the Endless Transition? (NATO Science Series)

by W. Meske and Meske

MARKETING STRATEGY 6th edition emphasizes teaching students to think and act like marketers. It presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today--helping students develop a customer-oriented market strategy and market plan. Its practical approach to analyzing, planning, and implementing marketing strategies is based on the creative process...

• Format: Hardcover
• Language: English
• ISBN: 9051993706
• ISBN13: 9789051993707
• Release Date: January 1998
• Publisher: IOS Press
• Length: 375 Pages
• Weight: 2.00 lbs.