Transformative Marketing: Combining New Age Technologies and Human Insights

by Philip Kotler and V. Kumar

This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies. In today's tech-centric world, customers crave lightning-fast digital experiences and demand instant solutions. In response, firms are changing the way they do business by accelerating the application of new age technologies, revamping...

• Format: Paperback
• Language: English
• ISBN: 3031596366
• ISBN13: 9783031596360
• Release Date: June 2024
• Publisher: Palgrave MacMillan
• Length: 379 Pages
• Weight: 1.27 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"