Transcultural Marketing for Incremental and Radical Innovation

by Bryan Christiansen

As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1466647493
• ISBN13: 9781466647497
• Release Date: November 2013
• Publisher: Business Science Reference
• Length: 588 Pages
• Weight: 3.61 lbs.
• Dimensions: 1.3" x 8.5" x 11.0"