Transactions and Strategies: Economics for Management (with Infoapps)

by Bob Michaels and Robert J. Michaels

Book Overview

Through its modern approach to managerial economics, TRANSACTIONS AND STRATEGIES: ECONOMICS FOR MANAGERS prepares readers to become more informed business decision makers. Organized around the idea that transactions are the fundamental unit of economics, and that their governance by markets, contracts, or organizations is the most important economic question for businesses to cope with, this revolutionary book uses vivid examples from around the world...

• Format: Hardcover
• Language: English
• ISBN: 0324314132
• ISBN13: 9780324314137
• Release Date: February 2010
• Publisher: Cengage Learning
• Length: 576 Pages
• Weight: 2.90 lbs.
• Dimensions: 1.0" x 8.3" x 10.4"