Trademarks

by Tom Blackett

Book Overview

For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Equally, few trademark lawyers fully understand the commercial significance of these legal systems for the success of brand-based businesses. Adopting an interdisciplinary approach, Trademarks divulges the legal enigma to the brand owner, and the business...

• Format: Paperback
• Language: English
• ISBN: 1349147214
• ISBN13: 9781349147212
• Release Date: January 1998
• Publisher: Palgrave MacMillan
• Length: 142 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"