Trademarks of the '40s & '50s

by Steven Heller, Tyler Blik, Erik Baker

Trademarks of the '40s and '50s is a portfolio of over 450 striking trademarks and logos. Some familiar, all innovative, these designs reflect the tastes and obsessions of growing sophistication in the science of marketing. New industries -- television, jet aircraft, and nuclear technology -- appear in the trademarks as well. This book will appeal to a wide range of readers, from nostalgia buffs and collectors of Americana, to a growing audience of...

• Format: Paperback
• Language: English
• ISBN: 087701485X
• ISBN13: 9780877014850
• Release Date: January 1988
• Publisher: Chronicle Books (CA)
• Length: 156 Pages
• Weight: 1.12 lbs.
• Dimensions: 0.4" x 8.8" x 8.0"

Customer Reviews

retro for me

if not just to look at the development of the corporate identity of various well known companies (and some that haven't changed!) then you surely need this book just for your retro-fixation... i know i did anyway.

Fascinating and beautiful book of trademark art

In this age of computerized clip-art, the works housed in this collection may not be as impressive - or perhaps surprising - as they were at its 1988 publication. Still, the beauty of these trademarks and the cleverness of their design are both a pleasure to view and and a source of inspiration. By pulling these logos out of their sublimated context and displaying them front and center, they turn into works of art.Baker and Blik have gathered together a wide range of logos, including some very familiar (The Pep Boys, Zig-Zag, Elsie the Cow), and many more hopelessly obscure - but no less fascinating. And by organizing around themes, the reader can get some ideas as to how themeatic elements came and went with the years.A nice coffee-table or bathroom book that is also at home on a graphic designer's bookshelf.