Trademarks, Brands, and Competitiveness

by James Morgan

Book Overview

This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual...

• Format: Paperback
• Language: English
• ISBN: 041563573X
• ISBN13: 9780415635738
• Release Date: July 2012
• Publisher: Routledge
• Length: 270 Pages
• Weight: 1.78 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"