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Trademark Valuation 2e
by Gordon V. Smith and Susan M. Richey
Edition Description
A practical and useful resource for valuing trademarks The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal...
Edition Details
Format:Hardcover
Language:English
ISBN:1118245261
Format: Hardcover
Condition:
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69.14
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Trademark Valuation
by Gordon V. Smith and Susan M. Richey
Edition Description
A trademark is a unique type of intellectual property. Defined by law, it is a symbol that identifies a particular product. Because of their brand association, trademarks are dear to the hearts of many companies. While patents and copyrights are difficult to value, trademarks...
Edition Details
Format:Hardcover
Language:English
ISBN:0471141127
Format: Hardcover
Condition:
$
20.29
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