Trademark Surveys: A Litigator's Guide

by Mark Halligan, R. Mark Halligan, James T. Berger, et al.

In trademark litigation, surveys are an important component that can determine infringement or dilution of a trademark. They often entail complicated legal and procedural issues, and typically require the services of an outside expert and a survey support team.

Trademark Surveys: A Litigator's Guide is a legal guide on developing and critiquing trademark surveys. In addition to describing the process and different types of surveys that may...

• Format: Paperback
• Language: English
• ISBN: 0199740631
• ISBN13: 9780199740635
• Release Date: October 2011
• Publisher: Oxford University Press, USA
• Length: 304 Pages