Trademark Law and Policy

by Kenneth L. Port

This full-length treatment of the law of trademarks in the United States begins by presenting a thorough discussion of why we protect trademarks. It delves into the theoretical justifications that support trademark protection, including law and economics, notions of freedom of competition, and cultural justifications. The book is unique in the field in that it presents trademark infringement early rather than later in the semester. The idea behind...

• Format: Hardcover
• Language: English
• ISBN: 1594605475
• ISBN13: 9781594605475
• Release Date: August 2008
• Publisher: Carolina Academic Press
• Length: 735 Pages