Trade Name Origins (Artful Wordsmith Series) (Artful Wordsmith Series)

By Adrian Room

Presenting the entertaining and enlightening stories behind 700 trade names, Room answers questions abou t the origin of the word aspirin, and how products such as L ego, the Mazda car and grape nuts... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 084420904X
• ISBN13: 9780844209043
• Release Date: January 1996
• Publisher: McGraw-Hill
• Length: 224 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.5" x 5.0" x 7.7"

Customer Reviews

Good--but Anglocentric and only runs through 1982

With "Trade Name Origins" Adrian Room delivers another fine work of lexicography and onomastics. However, be forewarned: as he is an Englishman, this work has much stronger coverage of British companies than of companies based in the U.S., Japan, and Europe (though the major ones are covered, e.g. Coke, Sony, Agfa). Also, this is a reprinting of the 1982 edition, not a new edition, so there is no mention of companies formed after that date. This is apparently the only dictionary of this sort out there, though, so even if it weren't up to Room's usual high standard it would still be a valuable addition to your reference shelf.