Trade Marks in Theory and Practice

by George Pickering

This book is concerned with the nature and function of modern trademarks, a subject which has been surprisingly ignored by contemporary writers. There is a large and quite technical body of rules which regulate when people may use particular symbols in a particular way. These are the symbols which permeate everyday life, and which, from time to time, become cultural icons. There is also a large body of writing on the economic functions of trademarks...

• Format: Hardcover
• Language: English
• ISBN: 1901362647
• ISBN13: 9781901362640
• Release Date: October 1998
• Publisher: Hart Publishing
• Length: 256 Pages
• Weight: 1.13 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"