Toyota's Global Marketing Strategy: Innovation Through Breakthrough Thinking and Kaizen

by Kouichiro Noguchi, Shozo Hibino, Gerhard Plenert, et al.

There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy. Authored by former Toyota marketing executives, this is the first book of its kind to detail how Toyota's thinking habits go beyond the shop floor and influence and guide Toyota's marketing function.

Toyota has expanded from a venture enterprise to one of the biggest global enterprises because of its innovative...

• Format: Hardcover
• Language: English
• ISBN: 1138059412
• ISBN13: 9781138059412
• Release Date: August 2017
• Publisher: Productivity Press
• Length: 184 Pages
• Weight: 3.70 lbs.
• Dimensions: 0.6" x 6.2" x 9.2"