Toyland: The High-Stakes Game of the Toy Industry

by Sydney Ladensohn and Sydney Ladensohn Stern

Book Overview

No Synopsis Available.

• Format: Hardcover
• Language: English
• ISBN: 0809245205
• ISBN13: 9780809245208
• Release Date: January 1990
• Publisher: McGraw-Hill/Contemporary
• Length: 339 Pages
• Weight: 1.30 lbs.

Customer Reviews

An enjoyable ride through the industry

This book is a pretty much comprehensive look at America's toy industry, using the development of the Dino-Riders (remember those?) as a springboard for discussions of history, economics, politics, and even engineering. It's a very, very well-written book; I've read it four or five times, just for the joy of the prose. I would have liked to see more about the toy industry in other countries, but this is a minor quibble. Get it if you like toys, or if you're a fan of well-researched and engaging journalism.