Towards Digital Success

by Paula Loureiro, Teresa Dieguez, Adriana Faria

The study investigates the impact of Generation Z on the job market, contextualizing it in the digital transformation and the need for organizations to retain talent. In order to respond to the objective presented, we opted for an empirical study based on a mixed approach. The quantitative approach involves a sample of 224 young people from Generation Z. The qualitative approach consists of a sample of 5 Portuguese SMEs. The objectives are to identify...

• Format: Paperback
• Language: English
• ISBN: 6208199840
• ISBN13: 9786208199845
• Release Date: October 2024
• Publisher: Our Knowledge Publishing
• Length: 84 Pages
• Weight: 0.30 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"