Brand Journalism

by Andy Bull and translated by Frederick Etchells: Le Corbusier

Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.

This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing...

• Format: Hardcover
• Language: English
• ISBN: 0415638097
• ISBN13: 9780415638098
• Release Date: June 2013
• Publisher: Routledge
• Length: 288 Pages
• Weight: 1.23 lbs.
• Dimensions: 0.8" x 6.2" x 9.3"