Tourism, Technology and Competitive Strategies

by Auliana Poon

Book Overview

Tourism, the world's fastest growing industry, is now entering a more mature phase. During the 1970s and 1980s mass tourism, with its rigid, standardized packages, developed rapidly and provided many consumers with their first experiences of international travel. Today, a complex and multi-faceted industry, tourism faces growing pressures - consumer demand for more individually tailored holidays, an increasingly competitive operational environment,...

• Format: Paperback
• Language: English
• ISBN: 0851989500
• ISBN13: 9780851989501
• Release Date: June 1993
• Publisher: Cabi
• Length: 352 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.9" x 6.1" x 9.1"