Tourism Supply Chain Management

by Haiyan Song

Book Overview

Fierce global competition in the tourism industry is now focused on integral parts of supply chains rather than on individual firms. The highly competitive environment has forced tourism firms to look for ways to enhance their competitive advantage. Tourism products are often viewed by consumers as a value-added chain of different service components and identifying ways to effectively manage the interrelated tourism business operations will enable...

• Format: Paperback
• Language: English
• ISBN: 0415581567
• ISBN13: 9780415581561
• Release Date: November 2011
• Publisher: Routledge
• Length: 206 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.1" x 9.1"