Tourism Marketing

by Les Lumsdon

An introduction to marketing within the context of the international tourism industry. Focusing on core marketing theory and practice, this text takes a critical approach to encourage greater depth of... This description may be from another edition of this product.

• Format: Mass Market Paperback
• Language: English
• ISBN: 186152045X
• ISBN13: 9781861520456
• Release Date: October 1997
• Publisher: International Thomson Business Press
• Length: 260 Pages
• Weight: 1.04 lbs.
• Dimensions: 0.5" x 7.5" x 9.7"