Tourism Marketing: In the Age of the Consumer

by Ulrike Gretzel, Alistair Morrison, Alastair M. Morrison

Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together:

Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector's promotional apparatus.

Experiences: It highlights the growing consumer interest...

• Format: Paperback
• Language: English
• ISBN: 0415726360
• ISBN13: 9780415726368
• Release Date: March 2022
• Publisher: Routledge
• Length: 758 Pages
• Weight: 3.85 lbs.
• Dimensions: 1.7" x 6.8" x 9.6"