Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East

by Eran Ketter and Eli Avraham

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists.

• Format: Hardcover
• Language: English
• ISBN: 1137342145
• ISBN13: 9781137342140
• Release Date: October 2015
• Publisher: Palgrave MacMillan
• Length: 193 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"