Tourism Marketing

by Alan Fyall and Brian Garrod

Book Overview

This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. It introduces concepts, theories and issues central to inter-organisational collaboration and includes a series of detailed thematic chapters.

• Format: Paperback
• Language: English
• ISBN: 187315089X
• ISBN13: 9781873150894
• Release Date: December 2004
• Publisher: Channel View Publications
• Length: 400 Pages
• Weight: 1.23 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"