Tourism Destination Marketing: Collaborative Strategies

by Youcheng Wang

Destination marketing requires businesses in a geographically limited area to work together to create greater levels of awareness of the destination. This book provides a holistic and systematic view... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1845936566
• ISBN13: 9781845936563
• Release Date: June 2025
• Publisher: Cabi
• Length: 256 Pages