Tourism Behaviour: Travellers' Decisions and Actions

by Roger St George March and Arch G. Woodside

Book Overview

Consumers' planned behavior is often very different to what is actually carried out. Consumer plans can relate to four behaviors: planned and done (deliberate strategies), planned and not done (unrealized strategies), unplanned and done (emergent strategies) and unplanned and not done (unused strategies). This book examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay,...

• Format: Paperback
• Language: English
• ISBN: 184593587X
• ISBN13: 9781845935870
• Release Date: March 2009
• Publisher: Cabi
• Length: 280 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.7" x 6.7" x 9.5"