Tourism and the Branded City: Film and Identity on the Pacific Rim

by Stephanie Hemelryk Donald and John G. Gammack

Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Using an interdisciplinary approach, it draws in cultural studies and psychology approaches to offer fresh and useful insights to place branding and marketing in general.

• Format: Hardcover
• Language: English
• ISBN: 075464829X
• ISBN13: 9780754648291
• Release Date: October 2007
• Publisher: Routledge
• Length: 234 Pages
• Weight: 1.11 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"