Tourism and Hospitality Marketing: A Global Perspective

by Simon Hudson

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1412946875
• ISBN13: 9781412946872
• Release Date: March 2008
• Publisher: Sage Publications Ltd
• Length: 488 Pages
• Weight: 1.85 lbs.
• Dimensions: 1.0" x 7.3" x 9.1"