Tourism and Generation Y

by Gianna Moscardo and Donna Pendergast

Generation Y is a phenomenon identified by social scientists and social commentators, referring to the current generation of young people and their modes of behavior, values and attitudes which are distinct from those of previous generations. This book looks at Generation Y in a tourism context. It investigates trends and behavior, for example looking at particular types of travel that Generation Y take part in, and tourism marketing aimed specifically...

• Format: Hardcover
• Language: English
• ISBN: 1845936019
• ISBN13: 9781845936013
• Release Date: March 2010
• Publisher: Cabi
• Length: 192 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.7" x 6.8" x 9.6"