Total Revenue Management (Trm): Case Studies, Best Practices and Industry Insights

By Marc Helmold

Book Overview

Chapter 1 Total Revenue Management (TRM).- Chapter 2 Pricing Elements and Price Elasticity.- Chapter 3 Pricing as Part of the Corporate Strategy.- Chapter 4 Pricing Strategies.- Chapter 5 Supply Chain Management and Distribution Channels.- Chapter 6 Value Drivers in Revenue Management.- Chapter 7 Audits as Tool to evaluate Value.- Chapter 8 TRM for Services.- Chapter 9 Creating the Value Proposition.- Chapter 10 TRM in companies with financial Difficulties.- Chapter 11 Pricing in the Automotive Industry.- Chapter 12 Pricing in the Hospitality Industry.- Chapter 13 Pricing in the Aviation Industry.- Chapter 14 Pricing in the Healthcare Sector.- Chapter 15 Pricing Strategy in the Beer Industry.- Chapter 16 Outlook: Full Revenue Management (FRM).- Glossary.- Index.

• Format: Paperback
• Language: English
• ISBN: 3030469875
• ISBN13: 9783030469870
• Release Date: June 2021
• Publisher: Springer
• Length: 191 Pages
• Weight: 0.69 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"