Total Relationship Marketing

by Evert Gummesson

Book Overview

This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted - and debated - parts of marketing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 075064463X
• ISBN13: 9780750644631
• Release Date: May 1999
• Publisher: Butterworth-Heinemann
• Length: 281 Pages
• Weight: 1.33 lbs.
• Dimensions: 0.7" x 7.3" x 9.6"