Total Relationship Marketing

by Evert Gummesson

Book Overview

This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted - and debated - parts of marketing but are currently undergoing dramatic change.

A major contribution to marketing thought internationally, this seminal title presents a powerful in-depth analysis of relational approaches to marketing where the three words relationships, networks...

• Format: Paperback
• Language: English
• ISBN: 0750686332
• ISBN13: 9780750686334
• Release Date: May 2008
• Publisher: Routledge
• Length: 396 Pages
• Weight: 1.65 lbs.
• Dimensions: 1.0" x 7.4" x 9.5"