Total Quality in Marketing

by Frank Voehl and William C. Johnson

Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary. Its primary focus is to assist managers in applying total quality principles to the overall marketing management process-preparing for a more highly competitive marketplace. Practical guidelines and processes are offered on how quality initiatives impact planning, organization, implementation,...

• Format: Hardcover
• Language: English
• ISBN: 1884015131
• ISBN13: 9781884015137
• Release Date: August 1995
• Publisher: Routledge
• Length: 294 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"