Total Quality in Marketing

by Frank Voehl and William C. Johnson

Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary. Its primary focus is to assist managers in... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1884015131
• ISBN13: 9781884015137
• Release Date: August 1995
• Publisher: Routledge
• Length: 294 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"