Total Global Strategy II: Updated for the Internet and Service Era

by George S. Yip

For graduate courses in International Business, Competitive Strategy, International Marketing, and Strategic Management. Written by the subjects leading academic authority, this readable text... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0130179175
• ISBN13: 9780130179173
• Release Date: January 2003
• Publisher: Prentice Hall
• Length: 299 Pages
• Weight: 1.06 lbs.
• Dimensions: 0.7" x 6.7" x 9.3"

Customer Reviews

best framework for global strategy

There is no better book that offers such a comprehensive look at global strategy. It gives an easy overview and then develops a complex interrelated approach to a difficult to grasp subject. There are nice examples, tables, graphs, along with complete measurement tools. This is not bloated with catch phrases. It is not light reading - the book is a mature, thinking manager's text on how to develop a global plan.

Thanks YIP!!

This book gives you some great starting points and finishing points. Yip knows how to guide us on a long and some times hard to follow rode.