Total E-mail Marketing

by Dave Chaffey

Book Overview

E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author's successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level. Total e-Mail Marketing 2e draws on expertise and latest examples from leading European practitioners...

• Format: Paperback
• Language: English
• ISBN: 0750680679
• ISBN13: 9780750680677
• Release Date: August 2006
• Publisher: Routledge
• Length: 296 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.7" x 7.4" x 9.6"