Total Customer Satisfaction: Lessons from 50 European Companies with Top Quality Service

by Jacques Horovitz

This book, based on research carried out by the authors, provides a balance of practical information on devising service strategies with research narrative. The book is based on the activities of 50 European companies with an excellent reputation for customer service. It offers methodology for measuring the level of customer service and strategies for implementing and maintaining good service. This book goes right into the heart of some of Europe's...

• Format: Hardcover
• Language: English
• ISBN: 0273034472
• ISBN13: 9780273034476
• Release Date: January 1992
• Publisher: Pearson Professional Education
• Length: 480 Pages