Tooting Your Own Horn: Web-Based Public Relations for the 21st Century Librarian

by Julieta Dias Fisher and Ann Hill

Toot your library's horn Promote your library program via a home page on the web

This practical manual offers a step-by-step approach to marketing your library program by transforming traditional marketing programs into a Web-based marketing tool. Detailed descriptions, planning advice, design considerations and examples are provided for each marketing idea. Sample forms, surveys, Web sites and other resources are also included. The book's...

• Format: Paperback
• Language: English
• ISBN: 158683066X
• ISBN13: 9781586830663
• Release Date: January 2002
• Publisher: Linworth Publishing
• Length: 112 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.3" x 8.5" x 11.0"