Toolbox Digital Business: Leadership, Business Models, Technologies and Change

by Ralf T Kreutzer

Book Overview

This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and...

• Format: Paperback
• Language: English
• ISBN: 365837019X
• ISBN13: 9783658370190
• Release Date: May 2023
• Publisher: Springer
• Length: 561 Pages
• Weight: 1.78 lbs.
• Dimensions: 1.2" x 6.1" x 9.2"