Too Big to Ignore: The Business Case for Big Data

by Phil Simon

Book Overview

Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds...

• Format: Paperback
• Language: English
• ISBN: 1119217849
• ISBN13: 9781119217848
• Release Date: November 2015
• Publisher: Wiley
• Length: 256 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.8" x 5.9" x 9.0"