Today′s Public Relations: An Introduction

by W. Timothy Coombs and Robert Lawrence Heath

Book Overview

Today′s Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features...

• Format: Paperback
• Language: English
• ISBN: 1412926351
• ISBN13: 9781412926355
• Release Date: October 2005
• Publisher: Sage Publications, Inc
• Length: 560 Pages
• Weight: 2.50 lbs.
• Dimensions: 1.1" x 8.0" x 9.9"