Today′s Public Relations: An Introduction

by W. Timothy Coombs and Robert Lawrence Heath

Book Overview

Today′s Public Relations: An Introduction works to redefine the teaching of public relations by discussing its connection to mass communication, and linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion/publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships...

• Format: Paperback
• Language: English
• ISBN: 1412926351
• ISBN13: 9781412926355
• Release Date: October 2005
• Publisher: Sage Publications, Inc
• Length: 560 Pages
• Weight: 2.50 lbs.
• Dimensions: 1.1" x 8.0" x 9.9"