TM: Trademarks Designed by Chermayeff & Geismar

by Ivan Chermayeff, Geismer Inc Chermayeff, Thomas H. Geismar, et al.

The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Time Warner, Viacom, and Xerox, and for preeminent institutions such as the New York Public Library, Alvin Ailey Dance, the Smithsonian Institution, and the Museum of Modern Art, are instantly recognizable...

• Format: Hardcover
• Language: English
• ISBN: 1568982569
• ISBN13: 9781568982564
• Release Date: October 2000
• Publisher: Princeton Architectural Press
• Length: 288 Pages
• Weight: 3.80 lbs.
• Dimensions: 1.3" x 9.0" x 9.0"
• Age Range: 13 years and up
• Grade Range: Grade 8 to Postsecondary

Customer Reviews

Designer's Resource - None Better

Ivan Chermayeff and Tom Geismar are two legendary figures in the world of corporate identity. They created many well-known designs beginning in the 1960s and continuing through the current time. This book is simple in design - mostly one logo per page - but the overall impact of the book is powerful. While the reader will recognize many of the logos shown here, he (she) will come away with the understanding that the best marks are simple. Simplicity works. I buy many design books each year. This is one that I'll treasure for a long time to come.

Wonderful overview of logos

Chermayeff & Geismar is one of the world's top corporate identity consultancies. This book shows their work over many decades, and even though the "in" styles of logo design have changed greatly since the 1960s, the work shown within these pages is highly inspirational.The quality of the designs shown for both large and small clients is a testimony to the firm's high standards. Simply stated, the book should be on every logo designer's shelf.