Titan: Inside India's Most Successful Consumer Brand

by Vinay Kamath

Book Overview

When Titan Company Limited launched its quartz watches some 30 years ago, the founders - a merry bunch of Tata employees who started out simply wanting 'to do something different' - could not have foreseen just how completely they would capture the imagination of Indian consumers in the post-liberalization era of the 1990s. The brand they created - at first against tremendous odds and restrictive norms - injected freshness into the market and...

• Format: Hardcover
• Language: English
• ISBN: 9350099780
• ISBN13: 9789350099780
• Release Date: January 2050
• Publisher: Hachette India
• Length: 224 Pages