Wedgwood: The First Tycoon

By Andy Dixon

With its familiar white classical figures against a pale-blue background, Wedgwood has been one of the most recognizable brand names in the world for more than two hundred years?the epitome of quality and luxury?and the Enlightenment?s most remarkable success story.Born into a family of struggling potters, Josiah Wedgwood amassed a fortune that, at his death in 1795, was valued at the equivalent of $3.4 billion in today?s dollars and helmed an empire that stretched from England to Russia to the United States. As a member of the famous Lunar Society, whose members included James Watt, Joseph Priestley, and Erasmus Darwin, he combined rationality with bold experimentation, revolutionizing the business model of his time with a series of innovations that have continued to this day: ? Organizing skilled labor in one of the world?s earliest factories ? Encouraging employee loyalty by offering long-term contracts that included health insurance and pension plans ? Changing the very notion of shopping by utilizing showrooms and traveling salesmen The story of how phenomenal wealth affected the lives of a family and of the turbulent political climate that threatened their very livelihood, this vivid and compelling portrait of a pioneer of commercial culture is sure to be a hit with loyal collectors and the business market alike.

• Format: Hardcover
• Language: English
• ISBN: 0670033464
• ISBN13: 9780670033461
• Release Date: October 2004
• Publisher: Viking Adult
• Length: 416 Pages
• Weight: 1.53 lbs.
• Dimensions: 9.3" x 1.4" x 6.4"

Customer Reviews

An Innovative Commercial Master

There was a time when consumers had no brand names to go by, and now we have plenty of them. What was the first one? A good case could be made for the name Wedgwood, the fine pottery that has come for over two hundred years from the factory founded by Josiah Wedgwood in the pottery towns of Staffordshire, England. Not only has the name continued, but it has been from the beginning synonymous with fine taste. Its finest...

A Different Potter

My mother and some of my siblings worked in a pottery factory, and in my youth I went there many times and caught some glimpses of how things were done. This factory employed hundreds of workers. doing some awful, monotonous, carpal tunnel-generating routines. They made only the most basic stuff, quickly and cheaply. Nothing produced was of much beauty, but it was the town's most important employer, and many workers gave...