Time to Make the Donuts: The Founder of Dunkin Donuts Shares an American Journey

by Jessica Brilliant Keener and William Rosenberg

Book Overview

It all started when Bill Rosenberg took a leap of faith and bet his future on a donut. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0867308613
• ISBN13: 9780867308617
• Release Date: September 2001
• Publisher: Lebhar-Friedman
• Length: 208 Pages
• Weight: 1.38 lbs.
• Dimensions: 1.0" x 6.4" x 9.6"

Customer Reviews

A Powerful Business Empire

A great and interesting read for Managers, VP's and CEO's. A very interesting man, and business!! Founded in 1950, today Dunkin' Donuts is the number one retailer of hot regular coffee-by-the-cup in America, selling 2.7 million cups a day, nearly one billion cups a year. Dunkin' Donuts is also the largest coffee and baked goods chain in the world and sells more hot regular coffee, iced coffee, donuts, and bagels than any other quick service restaurant in America. Dunkin' Donuts has more than 7,200 restaurants in 30 countries worldwide.

From the Kitchens of Boston to your Left Ventricle

Amateur chefs making an impulse purchase on the basis of the book's title will want to reconsider, as this is NOT a how-to guide to the making of this distinctly American confection. I myself was bitterly disappointed to make this discovery. However since I was trapped in the purgatory of traffic school when I furtively cracked its cover, I decided to forge ahead with this ghost-written autobiography of the founder of Dunkin' Donuts anyway. I was soon swept up by the exhilarating story of a relentless entrepreneur's rise to the top of the glamorous but cut-throat world of donut manufacture & distribution. I was also smitten with no small amount of civic pride, as Dunkin' Donuts sprang from the loins of my own native Boston. The narrative is interspersed with intriguing facts about the donut industry and its history. For instance, did you know that the modern word "donut" is a simplification of the word "doughnut," which itself evolved from the archaic term "dough knot"? Nor did I, sir. Your inner Homer will be thrilled with this book and its lessons. And at just over 200 pages, it's the ideal length for a day-long sentence to traffic school at which attention must be periodically feigned. However this will limit your absorption of any important lessons being imparted. I myself learned this the hard way, when I caused a minor accident immediately upon leaving the school's parking lot by failing to signal. The delicious irony of this was not lost on my instructor, who had sullenly resented my divided attention throughout the day.

Great Book

This book was a great read full of insighful information. I highly recommend it.

Time to read this book!

I was not expecting to find much here and thought this might be a self-serving autobiography but was surprised from the very first few pages. Great insight to a hard-working and innovative individual. Would recommmend this read for those of you that are looking for inspiration whether it's making donuts or starting any type of business imaginable. Bill Rosenberg is quite the character and we need more of his brand in today's bland and sometimes all too political business world. Good read and great source of many interesting tidbits on the food industry and the world of franchising. Enjoy and be sure to have a Dunkin Donut & coffee after you read it. NO! I don't work for the company and actually prefer Krispy Kreme!! p.s. Bill Rosenberg is very opinionated and some content may offend the p.c. crowd out there.....lol... whatever... good day!

A great business book and much more

Time to Make the Donuts is a wonderful read. I bought it because I've bought at least a million cups of Dunkin' Donuts coffee. What I found was an insightful and entertaining story of a dynamic individual who found time for making far more than donuts. There were lessons, both business and personal, that resonated with me. It is a well-written look into an exceptional life.